WITHOUT EXCLUSIVITY - ALL CLAIMS
OF AUTO SERVICE MARKETING SUPERIORITY
AND LOW PRICES ARE MEANINGLESS!
Unlike most national advertising companies - we don’t want to be the biggest in the country. We simply want to be the very best for you, our one-and-only client, in your exclusive market area.
At age 63, I have spent 60% my adult life testing, trying, seeking and proving programs to attract Prime Customers - and Prime Customers only - to your auto repair shop - and I give those tools, secrets, programs and methods to one - and only one - client in each market area.
Sorry - but we don’t work with everyone. That may take us out of the Mr. Popularity Contest, but to have any integrity at all, that’s what any advertising company should do.
If You Are A Printer - You can sell to anyone. Even direct competitors without guilt. You are not responsible for the success of their advertising campaigns, you are just putting ink on paper.
But if you are an auto service marketing company, your client is choosing you based on your experience and claims of success with your products and strategies. In This Situation, Integrity and Success Demands Exclusivity.
If a marketing company does not offer exclusivity, (for new customer acquisition - not current customer programs) you are dealing with a company that fits perfectly into the definition of “Most Modern Forms Of Auto Repair Advertising Are Created To Make Money For The Guy Selling It, Not Shop Owner Who Is Buying It.”
Exclusivity Vs. Conflict Of Interest
Here’s The Reality And The Numbers Of Non-Exclusivity
If your marketing company sells the same program (that you are using) to one other shop in the same market area (who is your direct competitor), they increase their income by 200%, but cut your response rate by 50%.
If they sell to 2 other shops in the same area, they increase their income by 300% but cut your response to 33%.
If they sell to 3 other shops, they increase their income by 400% but cut your response to 25%.
