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A no holds barred, tell-it-like-it-is, advanced study and strategy on auto service marketing, based on 27 years of tested and proven principles in the independent auto service industry, answering the question that has puzzled auto service shop owners for decades: |
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Auto Service Marketing Misconception Corrected
When you buy an auto service marketing program for your auto service shop, you need to realize that you are not buying postcards, ads, radio, TV, or a web site. You Are Buying The Quality of Customer Who Comes Through Your Door! If you don’t view it from that perspective, you will make wrong decisions.
Cheap marketing usually delivers a harvest that is the perfect reflection of itself - Cheap Customers. Make your marketing decisions on who you want your customer to be, and only then, select a program that will attract and deliver those customers. Those who buy their auto service marketing based on cheap price alone, are destined to deal with auto service customers who buy auto service on cheap price alone.
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Your Automotive Direct Mail Marketing Specialist
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